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Crumpled Illusions

  • Crumpled Illusions
  • Crumpled Illusions
  • Crumpled Illusions
  • Crumpled Illusions
  • Crumpled Illusions
  • Crumpled Illusions
  • July 10, 2014

Crumpled Illusions

Photographer: Andreas Kyriakides
Art Direction & Styling: Theom Design
Retouching: Valeria Aristidou
Make up artist: Tonia Meletiou
Models: Lambriana Georgiou, Galatia Agathokleous

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⚡ 𝐁𝐑𝐀𝐍𝐃 𝐏𝐑𝐎𝐓𝐄𝐂𝐓𝐈𝐎𝐍 is achieved when you LEGALLY take action to register your brand's name and brand identifiers as trademarks. #businessbranding #brandbuilding #intellectualproperty #brandprotection
𝐁𝐑𝐀𝐍𝐃 𝐏𝐑𝐎𝐓𝐄𝐂𝐓𝐈𝐎𝐍 is NOT achieved when you buy a domain name, or temporarily possess social media handles or web-based emails. 

#iplaw #businessname #brandname #trademarks #iprights #ip #ipownership
#smallbiz #startup #smallbusinessowner #cyprusbusiness
#branding #rebrand #brandstrategy #brandstrategist #branddesigner #brandingdesigner
#graphicdesigner #graphicdesignerlimassol #brandidentitydesigner
#logodesign #brandidentity #visualidentity #brandlogo
⚡ 𝐁𝐑𝐀𝐍𝐃 𝐏𝐑𝐎𝐓𝐄𝐂𝐓𝐈𝐎𝐍 + 𝐁𝐑𝐀𝐍𝐃 𝐂𝐑𝐄𝐀𝐓𝐈𝐎𝐍 GOES HAND IN HAND. Intellectual Property is undervalued & disregarded in brand building.

💡 Small business owners often dismiss & minimize the importance of IP rights and owning their 𝐁𝐑𝐀𝐍𝐃 𝐍𝐀𝐌𝐄. On the other hand, designers, creatives, and marketers lack IP knowledge resulting in providing the wrong and misleading information, that often costs businesses/brands a substantial amount of money. #businessbranding #brandbuilding #intellectualproperty #brandprotection

If you really want to protect your business & brand is good to be aware of IP laws and use them to work for you, NOT against you.

I am impressed by the @brandtuned program, it is informative and comprehensive.
SHIREEN SMITH teaches how IP laws work and how they affect brand creation + brand protection.

I can't believe how much I have learned in just few weeks of joining the program!

I will be posting more related posts about 𝐁𝐑𝐀𝐍𝐃 𝐏𝐑𝐎𝐓𝐄𝐂𝐓𝐈𝐎𝐍 + 𝐁𝐑𝐀𝐍𝐃 𝐂𝐑𝐄𝐀𝐓𝐈𝐎𝐍 so make sure you are following me to learn more.

#iplaw #businessname #brandname #trademarks #iprights #ipownership #smallbiz #startup #cyprusbusiness #businessbrand #branding #brandstrategy #branddesigner #brandingdesigner #brandidentitydesigner #brandidentity #visualidentity #brandcreative #brandingexpert #branddesign #graphicdesignerscyprus #brandingcyprus #limassolbusiness #graphicdesignerlimassol #cyprusdesigners #cyprusgraphicdesigner
💡𝐂𝐀𝐒𝐄 𝐒𝐓𝐔𝐃𝐘: @ezoria 💡𝐂𝐀𝐒𝐄 𝐒𝐓𝐔𝐃𝐘: @ezoria_holiday_homes  came to me with a need to rebrand their business. #businessbranding  #brandbuilding #brandidentity

𝐓𝐇𝐄 𝐆𝐎𝐀𝐋: Ezoria’s goal was to re-establish its presence as the trusted and go-to travel partner locally. (Cyprus)
Ezoria provides authentic local experiences and activities for their customers.

📍 𝐓𝐇𝐄 𝐂𝐇𝐀𝐋𝐋𝐄𝐍𝐆𝐄 when I was working on this project was to communicate through their brand identity adventure, belonging, and a deep connection to nature. Communicating those aspects had to be done and created in a way that is effective and functional.

📍 𝐓𝐇𝐄 𝐒𝐎𝐋𝐔𝐓𝐈𝐎𝐍 was to create a combination of symbols representing those aspects in a unique LOGO MARK. 

You can read the entire case study by following the 🔗 link in my bio.
⚡️So over the moon to have helped @ezoria_holi ⚡️So over the moon to have helped @ezoria_holiday_homes  to rebrand their business and establish a powerful presence in their industry. 

Today I will let EZORIA do the talking instead. 
#brandingtestimonial #businessbranding  #brandbuilding #brandidentity
⚡𝗗𝗼 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 ⚡𝗗𝗼 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲❓
Starting with strong brand-building foundations & having a clear vision of your business. Each step is built upon the other. Therefore, having strong foundations will create clarity for the following steps, helping you achieve in the end an authentic and effective brand identity. #businessbranding #brandbuilding #brandidentity

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝗺𝘆 𝘁𝗼𝗽 𝟱 𝘁𝗶𝗽𝘀:
☑️ Find what makes your business unique.
☑️ Be specific about who you want to serve.
☑️ Know how you want your business/brand to be perceived.
☑️ Know the feelings you want to evoke.
☑️ Know how it should be communicated to your target audience.

Through my strategic branding process, I guide & advise you into taking the right steps and making sure everything runs smoothly.
 
✨ Reach out and let’s bring your business/brand to life. 🌱
⚡ 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐎𝐰𝐧𝐞𝐫𝐬, when you are #branding or #rebranding your business 𝐂𝐎𝐋𝐎𝐔𝐑 selection should be the LAST STEP in the branding process NOT the FIRST. #colorpsycology #businessbranding

💡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 has a specific order of creating things in order to build an effective visual identity. There is a lot of mistaken and misleading information out there about color & branding.

I know you care deeply about your business, it is your fruit of labor, and you want to be involved in this creative process. I get it!

When it comes to building your brand & choosing colors, find a 𝐭𝐫𝐮𝐬𝐭𝐰𝐨𝐫𝐭𝐡𝐲 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐞𝐱𝐩𝐞𝐫𝐭 to guide & advise you.
Trusting an expert doesn't mean that you will not be involved in the creative process. It means you will have the proper 𝐠𝐮𝐢𝐝𝐚𝐧𝐜𝐞 & 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 throughout the whole process.
It will save you lots of hours of figuring things out, frustration, uncertainty, and failure.

I would love to be a guiding & supporting hand in your business journey.
✨ Reach out and let’s bring your brand to life.
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Blog Posts

  • LOGO VARIATIONS THAT A SUCCESSFUL BRAND NEEDS TO HAVELOGO VARIATIONS THAT A SUCCESSFUL BRAND NEEDS TO HAVE
  • RGB & CMYK COLOR MODELSRGB & CMYK COLOR MODELS
  • LOGO FILE FORMATS EXPLAINEDLOGO FILE FORMATS EXPLAINED

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