GOAL: To communicate a connection between the “MA” concept & his business name initials “MA” in his branding and logo. MA letters were used as the main key element with the appropriate fonts & typography with Black & White colour which represents best the negative space.
In conclusion the wordmark logo is simple & minimal in form but has a powerful & impactful presence. The goal for business logo and branding was achieved as it both illustrates & communicates the “MA” concept visually & verbally. The word-mark logo was finalized after that i have proceeded with the Brand Identity Design (Business Cards, Stationery, signage) and social media set up & design aesthetics aligned with his business branding.