Marios Antoniou came to me with a need to rebrand his business.
He strongly believes in the “MA Japanese concept” (gap, space, pause) which stands for the use of the negative space.
GOAL: To communicate a connection between the “MA” concept & his business name initials “MA” in his branding and logo. MA letters were used as the main key element with the appropriate fonts & typography with Black & White colours which represents best the negative space.
In conclusion, the wordmark logo is simple & minimal in form but has a powerful & impactful presence. The goal for business logo and branding was achieved as it both illustrates & communicates the “MA” concept visually & verbally. The word-mark logo was finalized after that i have proceeded with the Brand Identity Design (Business Cards, Stationery, signage) and social media set up & design aesthetics aligned with his business branding.
I choose to work with Valeria as I knew how passionated and how much she loves her work. Our collaboration was based on high standards of professionalism and team spirit. Valeria fulfilled my expectations to the maximum. I’m looking forward to working with her again in the future. I would recommend her to others 100%. Marios A.
