The Ponies Cuts hair studio styles and cuts hair for mature men. Mature men that want a sharp corporate haircut, and also men that have long hair and they want a modern hairstyle, age-appropriate.
Ponies Cuts’ name was inspired by the initials of the owner Prestatyn Cane and from his customers that have short and long hairstyles.
The design brief required the scissors to be used as the main element to the logo design. The logo should have a modern twist but be readable and communicate to its targeted audience.
THE PROBLEM: The scissor is an element that is overly used by hairstylists and barbers all over the world. It should be used in such a way that would not remind the old-fashioned and common hairstylists and barbers logos.
THE SOLUTION: A simple yet bold font was selected and customized, to accommodate the logo concept needs.
The scissor’s shape was incorporated in the design in such a way that it blends in with the letters and shaped by them. Scissors shape is created and shaped by the letters N, I, C, U.