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  • April 16, 2020
  • After Effects
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va.creative

Valeria ★ Brand Designer
⚡Today I want to talk about strategic branding, ⚡Today I want to talk about strategic branding, brand strategy, how it changed the way I view & create design work for my clients.🔻🔻 #brandstrategymatters ▫️ I have been working in the graphic design field for over 10 years. Any choice that I made, was based on either the client's preference or what a supervisor thought was good & would please the client. ▫️ The briefing & feedback I was receiving was superficial. Therefore the result was superficial design work. ▫️ It was a neverending cycle of changes, guesswork & frustration, because the design choices didn't serve any purpose. They were made to please the client. ▫️ I always felt there was a significant ingredient missing in the branding & design process. I utilize brand strategy because it defines that significant missing ingredient, which is SUBSTANCE. The reason behind every choice you make. #brandstrategy ▫️ Designing strategically now elevates & compliments my design process. Now everything serves a purpose. Every choice is taken strategically & meaningfully.
⚡💈OLD LOGO DESIGN PROJECT: PONIES CUTS #logot ⚡💈OLD LOGO DESIGN PROJECT: PONIES CUTS #logotype ✂️ 💈The Ponies Cuts styles & cuts hair for mature men with short & long hair, that want a modern cut & an age-appropriate hairstyle. ▫️ ➡️ THE BRIEF Scissors should be used as the main element & with a modern twist. ▫️ 🟥 THE PROBLEM The scissors is an element that is overly used by hairstylists & barbers all over the world. I had to create concepts & incorporated in such a way that would not remind such logos. ▫️ ✅ SOLUTION A simple yet BOLD font was selected & customized, to accommodate the logo concept needs. The scissors shape was incorporated in the design in such a way that it blends in with the letters & shaped by them. Scissors shape is created and shaped by the letters N, I, C, U.
LOGO FILE FORMATS EXPLAINED ⭐ #valeriaeducates ▫️ 🔻Are you aware of all the different logo file formats & their use❓ ▫️ 🔻Are you using or sending the appropriate file formats❓ ▫️ In this post I am explaining the purpose & use of all the necessary file formats you need to know. ▫️ 💡Protect your brand's presence by learning about the file formats. ▫️ Was this helpful❓ Let me know in the comments below ⬇️ . . . . . #brandingexpert #brandingdesigner #brandcreative #designeducation #designinsights
🚨 REMINDER: There is NO 🚫 Planet B 💚💙 🚨 REMINDER: There is NO 🚫 Planet B 💚💙🌍 #earthday #earthday2021 ▫️ Let's utilize this day and spread awareness about our beautiful planet, our mother Earth 🌎 our Gaia ▫️ Let's restore and show respect to our planet by giving back and protecting it. We as people and businesses need to be more aware and concious on how we affect our environment. #motherearthlove ▫️ Let's help our planet breath, restore it by using more sustainable materials and processes. #loveyourplanet #earthdayeveryday #enviromentallyconcious
🟣🟠💡Youth Maker Space Larnaka Brand Identi 🟣🟠💡Youth Maker Space Larnaka Brand Identity. #brandidentityproject PART 2 ⬇️ ▫️ When the YMS brand identity was completed, the next phases were: 🔻Signage & signs design for the exterior & interior of the building. 🔻Marketing collaterals (Posters, banners, flyers, invitations, social media posts) for the opening of the YMS center. ▫️ ▪️The brand identity's colors portray the diverse divisions that YMS offers to its younger audience. ▫️ 🟣 Purple: creativity 🟡 Yellow & Coral: youth, fresh & energy 🔵 Turquoise: self-expression & balance ▫️ ▫️ ▫️ #brandidentitydesign #brandbuildingprocess ▫️ This project was created for CANDYJAR advertising agency.
⭐ Client Testimonial ⭐ #workwithvaleria Rebran ⭐ Client Testimonial ⭐ #workwithvaleria Rebrand project for @ma.archdl ▫️ ▫️ ▫️ #brandarchitect #architectlogo #brandingdesign @m.antoniou
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Blog Posts

  • LOGO VARIATIONS THAT A SUCCESSFUL BRAND NEEDS TO HAVELOGO VARIATIONS THAT A SUCCESSFUL BRAND NEEDS TO HAVE
  • RGB & CMYK COLOR MODELSRGB & CMYK COLOR MODELS
  • LOGO FILE FORMATS EXPLAINEDLOGO FILE FORMATS EXPLAINED

Recent Projects

MA BLACK LOGO VA_ANIMATED_LOGO PERICLES PERSONAL BRANDING KOET 40 YEARS LOGO ANGELIC MOMENTS ANIMATED LOGO WORLD EMOJI DAY halloween KAWAII ICE CREAM
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