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  • April 16, 2020
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πŸš€πŸ¦ πŸ€” Elon Musk's Overnight Rebranding: A πŸš€πŸ¦ πŸ€” Elon Musk's Overnight Rebranding: A Bold Move or a Blunder? Elon Musk recently surprised everyone with an β€œovernight rebranding” of Twitter to 'X'. But was it a masterstroke or a reckless move? πŸ’‘ #BRANDING or REBRANDING involves months of careful planning and design expertise, but Musk took a different approach. He crowdsourced the logo and implemented it immediately, disregarding the rest of the brand identity. The old Twitter logo was meticulously designed, with a carefully constructed bird symbolizing the platform's essence. It was chosen from 24 sketches and based on 15 overlapping circles to ensure the curves were completely perfect. Now, it's replaced by two overlapping lines inspired by an online font that has previously been used as a logo. This makes it hard for the new logo to be legally protected as it is not distinctive. Musk hints that 'X' might be a placeholder, with more changes on the horizon. You don’t use a temporary logo as a placeholder until you have a new logo. πŸ“ Those are convulsive movements and make the whole β€œrebranding” process hasty and thoughtless. When you want to rebrand and make radical changes you don’t change the logo while keeping visual elements of the past visual identity. You take into consideration other important aspects such as IP, brand protection, and crafting a brand strategy that will help later on in creating a substantial brand identity. While this move is generating buzz, will the sudden rebrand will stand the test of time? Was this a brilliant strategy, or a hasty decision that will be regretted? πŸ’¬πŸ‘‡ #Rebranding #Twitter #ElonMusk #BrandIdentity #XRebranding #brandstrategy #Brandprotection #Brandcreation #brandbuilding #visualidentity #intellectualproperty #iplaw #ip #iprights #logodesign
Shortlisted in the #branding category of the @crea Shortlisted in the #branding category of the @creativepool_ annual awards 2023 #brandcreation #brandbuilding #businessbranding #smallbiz #strategicbranding #brandidentity #visualidentity #brandstrategist #rebrand #logodesigner
#creativeaward πŸ† AMAZING NEWS!! I have been sho #creativeaward πŸ† AMAZING NEWS!! I have been shortlisted in the ANNUAL CREATIVE POOL AWARDS 2023 in the BRANDING category!! @creativepool_ #awards This recognition means the world to me, and I couldn't have reached this point without the incredible support of Marios Kyriakou & Panayiotis Kyriakou. I am incredibly fortunate to have such incredible people believing in me and backing me up!! @smart.cyclo Now, the real battle begins, and I am counting on your HELP to WIN the ⭐ π„π—π‚π‹π”π’πˆπ•π„ ππ„πŽππ‹π„'𝐒 π‚π‡πŽπˆπ‚π„ 𝐀𝐖𝐀𝐑𝐃 ⭐ Your votes hold immense power, and with your support, I believe we can achieve something extraordinary. π•πŽπ“π„: https://creativepool.com/annual/2023/shortlist/#Branding Scroll down to INDIVIDUALS VALERIA ARISTIDOU / Smart Cyclo ⭐LINK IN THE BIO⭐ VOTING CLOSES at July 13, 18:00 pm. 𝐒𝐇𝐀𝐑𝐄: If you could kindly share this post with your own networks, it would be an enormous help in garnering more votes. Let's show everyone the power of our collective support and propel me toward the People's Choice award! π‹πžπ­'𝐬 𝐜𝐞π₯πžπ›π«πšπ­πž 𝐭𝐑𝐒𝐬 𝐦𝐒π₯𝐞𝐬𝐭𝐨𝐧𝐞 𝐭𝐨𝐠𝐞𝐭𝐑𝐞𝐫 𝐚𝐧𝐝 𝐦𝐚𝐀𝐞 𝐭𝐑𝐒𝐬 𝐏𝐞𝐨𝐩π₯𝐞'𝐬 π‚π‘π¨π’πœπž 𝐝𝐫𝐞𝐚𝐦 𝐚 𝐫𝐞𝐚π₯𝐒𝐭𝐲! #startupbranding #businessbranding #branding #brandstrategy #brandstrategist #branddesigner #graphicdesigner #logodesign #brandidentity #visualidentity #brandingproject #cyprusbusiness #startup #startups #startupcyprus #cyprusstartup
πŸŽ‰I have made the annual 2023 shortlist in the # πŸŽ‰I have made the annual 2023 shortlist in the #branding category!! This means a lot to me!! I can't wait to share more with you!! #brandcreation #brandbuilding #businessbranding #smallbiz #strategicbranding #brandidentity #visualidentity #brandstrategist #rebrand #logodesigner
πŸ’‘ ππ‘π€ππƒπˆππ† 𝐂𝐀𝐒 πŸ’‘ ππ‘π€ππƒπˆππ† 𝐂𝐀𝐒𝐄 π’π“π”πƒπ˜ / PART 2 Christos & Melanie was a dream client to work with, and I am honored to have been a part of @manhattan.the.bar.experts branding journey and social media launch. #businessbranding #brandbuilding #brandidentity I helped them craft a powerful brand identity and social media content strategy that propelled them to new heights in their industry. Their social media content strategy consisted of visual & written content, hashtag research, and a social media promo video that helped rise awareness of their business to their target audience. (MTBE is has a team of experienced and highly trained bartenders & mixologists. What makes them stand out from competitors is the authentic care & attention to their customers and the use of fresh ingredients which are handpicked from their yard.) See how I have transformed their business presence and helped them stand out in a competitive market (link in the bio).
It is always a pleasure to hear positive feedback It is always a pleasure to hear positive feedback from my clients. It was an honor to work with Christos & Melanie on their dream project @manhattan.the.bar.experts , and helping them establish a powerful presence in the hospitality industry. Their testimonial reinforces my commitment to delivering exceptional results and going above and beyond for every client. #brandingtestimonial #hospitalitybusiness #businessbranding #strategicbranding
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