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  • April 16, 2020
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va.creative

Valeria ★ Brand Designer
💡𝟯 𝗖𝗢𝗠𝗠𝗢𝗡 𝗙𝗔𝗟𝗦 💡𝟯 𝗖𝗢𝗠𝗠𝗢𝗡 𝗙𝗔𝗟𝗦𝗘 𝗕𝗘𝗟𝗜𝗘𝗙𝗦 𝗔𝗕𝗢𝗨𝗧 𝗕𝗥𝗔𝗡𝗗𝗜𝗡𝗚 ⤵️ ▫️ 1️⃣ ❌ Branding = LOGO Your branding is not your logo, logo mark or logotype. 2️⃣ ❌ Branding = COLOR PALLETTE Branding is not a colour selection or a colour palette. 3️⃣ ❌ Branding = FONTS Branding is not a font selection or a combination of Fonts. ▫️ Branding consists of both tangible & intangible aspects. The audience perception of your brand, visual & sensual elements that form the brand. ▫️ BRANDING = ⤵️ ✔️ Brand ✔️ Brand Identity ✔️ Logo mark ▫️ 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗻𝗲𝗲𝗱𝘀 𝘁𝗼 𝗯𝗲 𝗯𝘂𝗶𝗹𝘁 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹𝗹𝘆 𝗳𝗶𝗿𝘀𝘁. • By defining the brand's purpose, vision, mission & values. • Deep understanding & research of the brand's targeted audience & competitors. ▫️ Are you ready to start building your brand today?
🌜🔆 Sew N' Sew needed a redesign of their vis 🌜🔆 Sew N' Sew needed a redesign of their visual identity, to elevate their presence and to be distinguished from similar local & online businesses. @sew_n_sew_ bags & products are all handcrafted and made of local textile materials. #brandidentityproject ▫️ ♀️ Target audience: Free-spirited & counterculture women that want to authentically express themselves through the Bohemian movement/style & ethnic fashion. ▫️ Visual Identity: To fully portray the Bohemian spirit, earthy & warm colors were selected for the brand's color palette. 🟠 Boho Blush 🟡 Golden Gypsy ▫️ The logomark symbolism portrays: 🌙 Feminity 🔆 Sunrays: Handcraft & stitching 👁️ Eye formed by the Sun & Moon: Soul & Authentic Self ▫️ An elegant & curvy serif font was selected to complement the visual identity. ▫️ 💡 If you are in the early stages of building your brand or considering a rebrand, reach out! I'd love to help. 🙂 ▫️ #brandarchitecture #bohologo #fashionlogo #brandstylist #brandbuilders
⚡Building a substantial brand requires time, res ⚡Building a substantial brand requires time, research, analysis & experience. #brandbuilding ▫️ #brandidentitydesigner #logosketching 🔻🔻🔻 ▪️ Research & analysis ▪️Brainstorming ▪️Forming the concepts ▪️Sketching process ▪️Concept selection ▪️Testing functionality ▪️Color selection based on color psychology ▪️ Finalize digital artwork 🔻🔻🔻 Build your brand with the right process. #valeriaeducates
⭐ Client Testimonial ⭐ #workwithvaleria Logo d ⭐ Client Testimonial ⭐ #workwithvaleria Logo design and marketing collateral project for @koet_cy ▫️ ▫️ ▫️ #brandingexpert #brandcreative #brandingdesign
⚡Today I want to talk about strategic branding, ⚡Today I want to talk about strategic branding, brand strategy, how it changed the way I view & create design work for my clients.🔻🔻 #brandstrategymatters ▫️ I have been working in the graphic design field for over 10 years. Any choice that I made, was based on either the client's preference or what a supervisor thought was good & would please the client. ▫️ The briefing & feedback I was receiving was superficial. Therefore the result was superficial design work. ▫️ It was a neverending cycle of changes, guesswork & frustration, because the design choices didn't serve any purpose. They were made to please the client. ▫️ I always felt there was a significant ingredient missing in the branding & design process. I utilize brand strategy because it defines that significant missing ingredient, which is SUBSTANCE. The reason behind every choice you make. #brandstrategy ▫️ Designing strategically now elevates & compliments my design process. Now everything serves a purpose. Every choice is taken strategically & meaningfully.
⚡💈OLD LOGO DESIGN PROJECT: PONIES CUTS #logot ⚡💈OLD LOGO DESIGN PROJECT: PONIES CUTS #logotype ✂️ 💈The Ponies Cuts styles & cuts hair for mature men with short & long hair, that want a modern cut & an age-appropriate hairstyle. ▫️ ➡️ THE BRIEF Scissors should be used as the main element & with a modern twist. ▫️ 🟥 THE PROBLEM The scissors is an element that is overly used by hairstylists & barbers all over the world. I had to create concepts & incorporated in such a way that would not remind such logos. ▫️ ✅ SOLUTION A simple yet BOLD font was selected & customized, to accommodate the logo concept needs. The scissors shape was incorporated in the design in such a way that it blends in with the letters & shaped by them. Scissors shape is created and shaped by the letters N, I, C, U.
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Blog Posts

  • LOGO VARIATIONS THAT A SUCCESSFUL BRAND NEEDS TO HAVELOGO VARIATIONS THAT A SUCCESSFUL BRAND NEEDS TO HAVE
  • RGB & CMYK COLOR MODELSRGB & CMYK COLOR MODELS
  • LOGO FILE FORMATS EXPLAINEDLOGO FILE FORMATS EXPLAINED

Recent Projects

MA BLACK LOGO VA_ANIMATED_LOGO PERICLES PERSONAL BRANDING KOET 40 YEARS LOGO ANGELIC MOMENTS ANIMATED LOGO WORLD EMOJI DAY halloween KAWAII ICE CREAM
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