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  • April 16, 2020
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โšก ๐๐‘๐€๐๐ƒ ๐๐‘๐Ž๐“๐„๐‚๐“๐ˆ๐Ž๐ + ๐๐‘๐€๐๐ƒ ๐‚๐‘๐„๐€๐“๐ˆ๐Ž๐ GOES HAND IN HAND. Intellectual Property is undervalued & disregarded in brand building. ๐Ÿ’ก Small business owners often dismiss & minimize the importance of IP rights and owning their ๐๐‘๐€๐๐ƒ ๐๐€๐Œ๐„. On the other hand, designers, creatives, and marketers lack IP knowledge resulting in providing the wrong and misleading information, that often costs businesses/brands a substantial amount of money. #businessbranding #brandbuilding #intellectualproperty #brandprotection If you really want to protect your business & brand is good to be aware of IP laws and use them to work for you, NOT against you. I am impressed by the @brandtuned program, it is informative and comprehensive. SHIREEN SMITH teaches how IP laws work and how they affect brand creation + brand protection. I can't believe how much I have learned in just few weeks of joining the program! I will be posting more related posts about ๐๐‘๐€๐๐ƒ ๐๐‘๐Ž๐“๐„๐‚๐“๐ˆ๐Ž๐ + ๐๐‘๐€๐๐ƒ ๐‚๐‘๐„๐€๐“๐ˆ๐Ž๐ so make sure you are following me to learn more. #iplaw #businessname #brandname #trademarks #iprights #ipownership #smallbiz #startup #cyprusbusiness #businessbrand #branding #brandstrategy #branddesigner #brandingdesigner #brandidentitydesigner #brandidentity #visualidentity #brandcreative #brandingexpert #branddesign #graphicdesignerscyprus #brandingcyprus #limassolbusiness #graphicdesignerlimassol #cyprusdesigners #cyprusgraphicdesigner
๐Ÿ’ก๐‚๐€๐’๐„ ๐’๐“๐”๐ƒ๐˜: @ezoria ๐Ÿ’ก๐‚๐€๐’๐„ ๐’๐“๐”๐ƒ๐˜: @ezoria_holiday_homes came to me with a need to rebrand their business. #businessbranding #brandbuilding #brandidentity ๐“๐‡๐„ ๐†๐Ž๐€๐‹: Ezoriaโ€™s goal was to re-establish its presence as the trusted and go-to travel partner locally. (Cyprus) Ezoria provides authentic local experiences and activities for their customers. ๐Ÿ“ ๐“๐‡๐„ ๐‚๐‡๐€๐‹๐‹๐„๐๐†๐„ when I was working on this project was to communicate through their brand identity adventure, belonging, and a deep connection to nature. Communicating those aspects had to be done and created in a way that is effective and functional. ๐Ÿ“ ๐“๐‡๐„ ๐’๐Ž๐‹๐”๐“๐ˆ๐Ž๐ was to create a combination of symbols representing those aspects in a unique LOGO MARK. You can read the entire case study by following the ๐Ÿ”— link in my bio.
โšก๏ธSo over the moon to have helped @ezoria_holi โšก๏ธSo over the moon to have helped @ezoria_holiday_homes to rebrand their business and establish a powerful presence in their industry. Today I will let EZORIA do the talking instead. #brandingtestimonial #businessbranding #brandbuilding #brandidentity
โšก๐——๐—ผ ๐˜†๐—ผ๐˜‚ ๐˜„๐—ฎ๐—ป๐˜ ๐˜๐—ผ โšก๐——๐—ผ ๐˜†๐—ผ๐˜‚ ๐˜„๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐—ธ๐—ป๐—ผ๐˜„ ๐˜„๐—ต๐—ฎ๐˜ ๐—บ๐—ฎ๐—ธ๐—ฒ๐˜€ ๐—ฎ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—ถ๐—ฑ๐—ฒ๐—ป๐˜๐—ถ๐˜๐˜† ๐—ฒ๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒโ“ Starting with strong brand-building foundations & having a clear vision of your business. Each step is built upon the other. Therefore, having strong foundations will create clarity for the following steps, helping you achieve in the end an authentic and effective brand identity. #businessbranding #brandbuilding #brandidentity ๐—›๐—ฒ๐—ฟ๐—ฒ ๐—ฎ๐—ฟ๐—ฒ ๐—บ๐˜† ๐˜๐—ผ๐—ฝ ๐Ÿฑ ๐˜๐—ถ๐—ฝ๐˜€: โ˜‘๏ธ Find what makes your business unique. โ˜‘๏ธ Be specific about who you want to serve. โ˜‘๏ธ Know how you want your business/brand to be perceived. โ˜‘๏ธ Know the feelings you want to evoke. โ˜‘๏ธ Know how it should be communicated to your target audience. Through my strategic branding process, I guide & advise you into taking the right steps and making sure everything runs smoothly. โœจ Reach out and letโ€™s bring your business/brand to life. ๐ŸŒฑ
โšก ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐Ž๐ฐ๐ง๐ž๐ซ๐ฌ, when you are #branding or #rebranding your business ๐‚๐Ž๐‹๐Ž๐”๐‘ selection should be the LAST STEP in the branding process NOT the FIRST. #colorpsycology #businessbranding ๐Ÿ’ก ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐œ ๐›๐ซ๐š๐ง๐๐ข๐ง๐  has a specific order of creating things in order to build an effective visual identity. There is a lot of mistaken and misleading information out there about color & branding. I know you care deeply about your business, it is your fruit of labor, and you want to be involved in this creative process. I get it! When it comes to building your brand & choosing colors, find a ๐ญ๐ซ๐ฎ๐ฌ๐ญ๐ฐ๐จ๐ซ๐ญ๐ก๐ฒ ๐›๐ซ๐š๐ง๐๐ข๐ง๐  ๐ž๐ฑ๐ฉ๐ž๐ซ๐ญ to guide & advise you. Trusting an expert doesn't mean that you will not be involved in the creative process. It means you will have the proper ๐ ๐ฎ๐ข๐๐š๐ง๐œ๐ž & ๐ฌ๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ throughout the whole process. It will save you lots of hours of figuring things out, frustration, uncertainty, and failure. I would love to be a guiding & supporting hand in your business journey. โœจ Reach out and letโ€™s bring your brand to life.
Color matters and must be used strategically to su Color matters and must be used strategically to successfully get a message across. Color is not just a random selection that you make for your business/brand, nor should be made based on your personal preferability. #colorpsychology #businessbranding It is my responsibility as a branding expert to be able to provide accurate knowledge & fact-based findings to my clients. ๐Ÿ“Œ ๐—œ๐—ป๐˜€๐—ถ๐—ด๐—ต๐˜๐˜€ & ๐—ž๐—ฒ๐˜† ๐—ง๐—ฎ๐—ธ๐—ฒ๐—ฎ๐˜„๐—ฎ๐˜†๐˜€: PART 2 - 95% of our decisions related to color are made by our intuition. Only 5% of emotional decisions are rational. - Color impacts the perception of a product and brand. - 5-7 secs is what it takes for consumer to be aware of your branding and product. - 80% percent of human experience filtered through our eyes. Visual cues are in essential to successfully getting a message across. (โ€œ๐—ง๐—›๐—˜ ๐—ฃ๐—ข๐—ช๐—˜๐—ฅ ๐—ข๐—™ ๐—–๐—ข๐—Ÿ๐—ข๐—ฅโ€ seminar by ๐—ฃ๐—ฎ๐—ป๐˜๐—ผ๐—ป๐—ฒ & ๐—›๐—ฒ๐˜‚๐—ฟ๐—ถ๐˜๐—ฒ๐—ฐ๐—ต) ๐Ÿ‘‰ PART 1 shorturl.at/twEGM #brandstrategymatters #brandbuilding #branding #brandstrategy #brandalignment #brandstrategist #brandstrategytips #brandingproject #branddesigner #brandingdesigner #graphicdesigner #graphicdesignerlimassol #cyprusbusiness #brandidentitydesigner #graphicdesign #logodesign #branding #visualidentity
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