Darefore®

Darefore former “Smart Cyclo” helps competitive cyclists and triathletes correct their cycling position and ride faster. They needed a distinctive & memorable name that could effectively differentiate the brand in the market and secure legal protection.

The company aimed to transition to a broader identity, reflecting a tech-savvy brand that offers innovative solutions across various active-lifestyle sectors. The new name needed to be unique, memorable, and capable of being trademarked, positioning the company as more than just a startup but as a pioneering tech brand.

Brand Strategy
Brand Name
Brand Identity

As the Smart Cyclo startup evolved, so did its vision.
They needed a bold name, one that could carry their mission forward.

How we got there:
✅ Grounded in brand strategy and deep research
✅ Shortlisted for clarity, creativity, distinctiveness, and IP strength
✅ Overcame the challenge of finding a truly ownable name

They needed a name that was:
✔ Unique
✔ Memorable
✔ Meaningful
✔ Timeless
✔ Fully trademarkable ®

Research: The naming process drew heavily on the insights from the established brand strategy. We explored phrases, expressions, and words that were not only relevant to the brand but also resonated with our target audience, aiming to find a name that would forge a strong connection.

Shortlisting and Criteria: Potential names were shortlisted based on readability, distinctiveness, creativity, memorability, and legal availability for trademark registration.

Smart Cyclo has evolved into Darefore®.

A name built to grow. A name not confined to one niche. A name that captures the spirit of daring to dream,
achieve and push the boundaries of athletes.

It is a strong and unique name that allows the brand to expand into other areas without being confined to a specific niche. Darefore® encapsulates the essence of daring to dream, achieve, move forward, and push the boundaries of what’s possible.