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DAREFORE®

  • July 12, 2024

DAREFORE®

Darefore is a pioneering tech brand, revolutionizing cycling performance with a smart position sensor.
The brand was built from the inside out, first with Brand strategy and lastly with the visual identity for a substantial outcome.

VISUAL IDENTITY ATTRIBUTES:
SPEED, BOLDNESS, POWER, ENERGY

LOGO SYMBOL:
Darefore aims to be identified with “speed” in the minds of its audience. To embody this concept, we chose the pronghorn mammal as the brand identifier. Pronghorn is one of the fastest mammals known for its endurance and ability to maintain high speeds over long distances much like cyclists.

BRAND COLORS:
Primary Color: Ruddy Brown (Stability, Reliable, Authentic, Energy)
Secondary Color: Onyx (Authority, Power, Prestige)
Dark Coral: Boldness, Power, Energy, Passion, Adventure

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I’m Valeria Aristidou, Brand Strategist, Designer & your creative partner helping you add more spark to your brand.

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  • Services
  • About VA
  • Case Studies
    • Darefore: Establishing a Protected Brand Name & Identity
    • Ezoria Rebrand
    • MTBE Branding & Social media
  • Portfolio
  • BOOK A DISCOVERY CALL