BUILDING A TECH STARTUP FROM THE GROUND UP
Ezoria is a Vacation Rental company with a mission to unlock the potential of every property they undertake and bring real and hospitable experiences that guests desire.
Ezoria came to me with a need to rebrand their business. They had already done their market research and had a rough idea of what the new brand identity wanted to communicate.
Below you will find the roadmap of this process.
PURPOSE
We exist to empower athletes to ride confidently, become stronger & faster.
We are here to provide them access to smart training, and to be a stepping stone to their achievements & success.
VISION
Our vision is to be one of Europeβs pioneers in the cycling & triathlon industry.
To provide cyclists, triathletes, and coaches with innovative & efficient tools to control & accelerate performance
and achieve success.
MISSION
We are committed to making athletes feel empowered, in control, and confident when using our products.
Helping them improve their cycling position and performance is our priority.
BRAND VALUES
values are the principles that guide actions and behaviours of your human brand overtime.
Evolving is a vital part of being human. Stagnation is not an option. We need growth to be the best we can be.
We will always look for ways to improve and offer better products and solutions. Whether this is challenging constraints or the way we think. Without a new way of thinking, there are no innovation.
We know how important guidance and accurate
data are for our athletes to succeed.
data are for our athletes to succeed.
We are daring and willing to take risks, push our boundaries, discover, learn, and improve.
We are not settling for mediocrity.
We are not settling for mediocrity.
Our dedication and love for what we do are our motivators in showing up as our best selves every day.
These values are key to both our customers’ success and their positive overall experience with us.
We will always look for ways to improve and offer better products and solutions. Whether this is challenging constraints or the way we think. Without a new way of thinking, there are no innovation.
We know how important guidance and accurate
data are for our athletes to succeed.
data are for our athletes to succeed.
We are daring and willing to take risks, push our boundaries, discover, learn, and improve.
We are not settling for mediocrity.
We are not settling for mediocrity.
Our dedication and love for what we do are our motivators in showing up as our best selves every day.
DIFFERENTIATOR (USP) STATEMENT
We donβt just provide general cycling training data. We are invested in our athletesβ success and reaching their professional and personal goals. That is why we have developed tools to help them track their unique cycling position that will accelerate their performance.
We are devoted to what we do and honored to be a part of our athletesβ training journey. Our interest in their success is authentic because we are athletes too. We understand their journey, challenges, and struggles.
POSITIONING STATEMENT
We help competitive cyclists & triathletes to become stronger, efficient, and more confident. Unlike other tracking apps and platforms, our solution provides real-time data indoors & outdoors and tracks your cycling position helping you accelerate athletesβ performance.
ELEVATOR PITCH
”Smart Cyclo is a game-changing cycling training platform. We help ambitious cyclists & triathletes ride faster, master their cycling position and ride faster. Our solution consists of wearable sensors, an online training platform, and the app. Unlike other cycling tracking apps and platforms, our solution provides real-time data indoors & outdoors and tracks your aerodynamic cycling position helping you accelerate your performance and ride faster.
MARIOS KYRIAKOUFounder & CEO
”Hello, I am Panagiotis, Co-Founder & CTO of Smart Cyclo.
PANAGIOTIS KYRIAKOUCo-Founder & CTO
We help ambitious cyclists & triathletes improve their cycling position and ride faster.
Our solution consists of wearable sensors, an online training platform, and an app.
PERSONALITY ARCHETYPES
BRAND PERSONA ARCHETYPE
THE HERO (70%)
HONEST, CANDID, BRAVE
THE CREATOR 30%
INSPIRATION, DARING, PROVOCATIVE
CORE DESIRES: Mastery & Innovation
AUDIENCE PERSONA ARCHETYPE
THE HERO (70%)
HONEST, CANDID, BRAVE
THE EXPLORER 30%
EXCITING, FEARLESS, DARING
CORE DESIRES: Mastery & Freedom
TONE OF VOICE
CHARACTERISTICS
WITTY
CONVERSATIONAL
RESPECTFUL
ENTHUSIASTIC
DIMENCIONS
INSPIRING / OPTIMISTIC
CONFIDENT / ASSURED
DARING / ASSERTIVE
WARM / KIND
TAGLINE
VISUAL EXPRESSION
CONCEPT ANALYSIS
LOGO DESIGN & COLOR SELECTION
The logo mark consists of geometric lines that form a Rhombus and an abstract formation of the letter E.
The connected lines symbolize various shapes such as the home, compass, mountains, sun. Each corner points the direction as in the compass. Those elements were specifically chosen to communicate adventure, belonging, safety.
The brand colors were selected using color psychology and strategically to differentiate from competitors.
Primary Color: Dark
Secondary Color: Green
COLORS
FINAL PROJECT
BUSINESS CARDS & STATIONERY
PROMO VIDEO
SMART CYCLO TECH SUITE
ICONOGRAPHY
