Pericles Pericleous came to me with a need to brand his freelance business.
He wanted to present himself as a professional to potential clients and be seen as reliable and establish a professional presence in his industry.
GOAL: To differentiate himself from his competitors and create a brand identity that would help him be seen as a professional, experienced and trustworthy by his clients, big corporations, and organizations he is serving.
The approach for creating “Pericles” personal branding/brand identity is minimal with few elements and twists that are incorporated into the logotype. In conclusion, the logotype is minimalistic and the most important readable in any size, and that what it makes it powerful.
“Valeria kindly advised & redirected me from wanting only just a βlogoβ for my website into creating branding that suited my freelance business needs. I really appreciated being presented with the right options. I had her guidance at every step of the branding process. Strongly recommended!” Pericles P.
